Experience. Brand. Impact.

Every brand & product demands its own tailored strategy (and each customer is more than just a persona).

We devise, design, and deploy creative solutions that deliver long-term impact and value.

What We Do

We work with Fortune 50 companies and start-ups to craft intuitive and visually-rich experiences for their web applications, software, and mobile systems—resulting in award-winning creative campaigns for brands such as Intuit, Cisco, Apple, and HP.

Our creative process includes iterative design, interactive prototypes and user testing to meet the brand, marketing, and development goals for our clients. We are there to support, extend, and enhance their brand vision—or help them develop one.

Our primary mission is to create a zero-friction experience between a user’s expectations and a company’s end goal and marketing strategy. This process is data informed, using prototypes to test and validate the final design concepts with a company’s target audience.


SemiBig’s founders, John McConnico (an experienced Brand Strategist) and Wes Garcia (former Apple Art Director) are hands-on creatives who take pride in crafting every design down to the last pixel. They implement results-driven UI + UX design for folks of all kinds, both large and small.

John McConnico has 20 years of experience creating award-winning solutions for clients such as HP, Apple, NBC, and Sony. His expertise includes creative strategy, art direction, and brand & product development. John received a B.F.A. in Environmental Design from Otis-Parsons School of Design in Los Angeles, and also studied Fine Arts & Photography at The Memphis College of Art.

John also creates art for his ongoing charity project 90 Days of Art, as well as producing limited-edition mechanical watches for his brand Bespoke Watch Projects. He’s not tightly wound, though.

Wes Garcia has been crafting prominent websites since the early days of the web industry. He has designed and worked for such prestigious companies as Apple, Electronic Arts, Quokka Sports, and NBC Sports. As Art Director at Apple, he was instrumental in launching the first OS X “Tiger” website. Wes is a graduate of the Multimedia Studies Program at San Francisco State University, with a focus on Visual Design.

Wes also curates Megadeluxe Sports, when not dreaming in web-safe colors.

Our Work

SemiBig Creative Industries specializes in User Interface and Experience Design for interactive media. We build application interfaces, websites, and branding strategies that support and extend each client’s business strategy and goals. Our working process follows funnels, conversions and churn rates to validate and improve each product’s adoption rate and ROI.




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Contact Info


SemiBig Creative Industries
2626 Alcatraz Avenue #121
Berkeley, California 94705

EMAIL: contact-us(at)semibig.com